Your best SHOPIFY friend

Custom themes means that we are able to create fully personalized themes with the design, functionality and feel exactly you need. Yet as might be expected it requires more time and close collaboration with a designer and marketing specialist. We’d recommend considering this very approach if you aim to maintain your website in the future while implementing new features.

Paid themes are usually the simplest to work with, they already have base functionality built-in and this is your choice if you want to kick-in as soon as possible. However, this approach has its downsides and the biggest of them is that we’re basically limited with the design and functionality that this theme provides. We surely could modify the theme and even rework it from the ground up, but it might lead to issues in the future like performance or over complexity.

Shopify Plus is the plan if you need maximum of Shopify as a platform. In short, you get priority support, extended analytics (Shopify assures that they’re even using AI to provide you with insights), unlimited staff accounts, an ability to modify the checkout process and access to specific API endpoints and so on. You always could upgrade the current Shopify store to the Plus.

Means that if a theme is built in a specific way, it provides opportunities to manage UI components that can be added, removed, and configured directly through the theme editor without having to touch a theme’s code. Images, texts, even entire sections can be modified within minutes therefore you don’t need a developer to put for example a hero banner for your Black Friday campaign or even create an event-specific page.

Product filtering is built natively in Shopify, so there is less loading time, which increases your site speed and decreases your bounce rate. Managing and using filters becomes much easier.

Business owners are always in control over changes made by developers and we are easily able to return back to the previous version in a minute. Version control is bidirectional, meaning if any changes have been made to a theme in the admin panel they’re automatically committed to the repo on Github.

With the new Markets feature no need for external integrations or a headless setup, multilingual stores are built natively on Shopify including multiple languages, currencies, tax rates and subdomain separation.

Shopify is a SaaS platform hence it has limitations in terms of implementation of some functionality. We basically don’t have access to the backend part and direct access to the database, instead we’re working with themes on frontend and data provided by Shopify using a specific template language called Liquid. If additional functionality is required then it can be done using so-called apps (custom extensions). We can purchase 3rd party apps from the Shopify app store (there are thousands of them) or to create our own apps. For the last, an external server for backend and database is required. We can “communicate” with Shopify using their special Admin API with Rest or GraphQL. Also, best practice would be considered (yet not required) using a tool made by Shopify called Polaris, which allows developers to implement that app into Shopify natively right into the admin panel.If the only thing that you need from Shopify is the admin panel, then you’re probably looking for a custom frontend. Shopify has an API for this called Storefront API and we’re able to work with it using GraphQL and React.

We provide a technical audit for your eСommerce store to check it for any performance issues (including Core Vitals). Also, we’re able to spot any “red flags” that might cause problems in future, such as using an outdated theme or a paid app which can be natively replaced by plain code in theme (therefore removing the monthly payment). Moreover, we aim to implement the most cutting-edge functionality in terms of coding as well as boost your conversion by collaborating with a marketing specialist.

Shopify has basic SEO functionality by default - title, description, meta tags. Additionally, we can add schema markup. Also, we are ready to work with a marketing specialist in case you need more advanced configuration.

If the website was developed on a different platform – the only way we could work is developing it on Shopify from scratch. For sure, Shopify allows product database migration running with CSV files and have apps which helps with migration on a certain level.

Creating all eCommerce related design: logo, branding development; roadmapping, wireframes, web design. Also, we’re covering mailing and social media ads design.